Lay’s, Thailand’s No.1 potato chips, represented by Nitin Bhandari (2nd right), Marketing Director – Foods, and Thamas Chumpani (right), Senior Marketing Manager – Lay’s of Pepsi-Cola (Thai) Trading Company Limited, recently received “The Most Powerful Brands of Thailand 2016” Awards from Professor Bundhit Eua-arporn (2nd left), President of Chulalongkorn university, at K-Bank Siam Pic-Ganesha Theater. This is the third consecutive time that the brand has received this prestigious award in snack category.
Lay’s, Thailand’s No. 1 best-selling potato chips, led by VishalKaul, General Manager – Foods (2nd right) and Nitin Bhandari (2nd left), Marketing Director – Foods, both of Pepsi-Cola (Thai) Trading Company Limited, breaks new ground in Thailand’s snack industry by introducing two new fun-shaped snacks called “Lay’s Net” and “Lay’s 3D” for the first time to excite THB 8.6 billion-valued extruded snacks segment. Aimed at targeting young adults, the new products are potato-based snack with great flavors from the Lay’s brand. The launch is supported by an impactful marketing campaign together with a widespread sampling program that will reach 300,000 consumers.