Suntory PepsiCo to spend THB 400 million for full campaign this summer

Suntory PepsiCo Beverage (Thailand) Company Limited or SPBT, operator and distributor of beverage under Suntory and PepsiCo trademarks, revealed its satisfying performance to grew ahead of CSD market. The drink maker is also preparing to allocate THB 400 million to comprehensive campaigns and promotions to ensure its leadership in the competitive drink market this summer.

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Pepsi Announces Partnership with Major Cineplex Group

Omer Malik, Chief Executive Officer of Suntory PepsiCo Beverage (Thailand) Co., Ltd., the producer and distributor of the most loved beverages under Suntory and PepsiCo in Thailand, recently announced a supply and partnership agreement with Major Cineplex Group Plc., Thailand’s leading Lifestyles Entertainment Company, represented by Vicha Poolvaraluck, Director and Chairman. As part of the 5-year agreement until 2024, Pepsi-Cola, Mirinda, 7-Up and goodmood will be served at over 117 branches of Major Cineplex Group Cinemas nationwide, and more in the future. This also includes a range of joint promotions and marketing activities, aiming to create a unique and exciting experience for its customers.

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