Lay’s, Thailand’s best-selling potato chips by Pepsi-Cola Thai Trading Co., Ltd., a local arm of PepsiCo Inc., is launching salted egg flavored potato chips in Thailand in response to the rising trend of salted egg craze, following the successful launch in Indonesia and China.
Khanitha Taweepon, marketing manager for Lay’s brand of Pepsi-Cola (Thai) Trading Company Limited,says, “Despite the fast-moving consumer goods (FMCG) industry remained flat in 2018, Thailand’s Bt37-billion valued salty snack1continued to grow by 5.8 per cent2. The Bt 11-billion potato chips3was among the top three performing segments, with 13 per cent4growth comparing to the previous year. Lay’s as a global snack brand and market leader in Thailand has been a major player driving the market through innovation and new product launch as well as on-going sales and marketing activities all year round.”
“In 2019, we have started the year with the launch of our new, fun campaign – Lay’s SHOCK – to bring surprise and excitement to young consumers by introducing two new flavors chips namely Lay’s Nori Seaweed with hidden spicy chips and Lay’s Hot Chili Squid with super sour chips. The campaign is fully supported by digital marketing, featuring a popular actress and model, Chicha ‘Kitty’ Amatayakul, as a brand ambassador.”
In addition, the brand is now introducing the long-awaited flavor “Lay’s Salted Egg”to Thais to capitalize the popularity of salted egg recipes. The new product has been exclusively developed and made for the Thai palate, offering flat cut chips with delicious and flavorful taste of salted egg and adding a little bit spiciness to get rid of the greasy taste. It comes with two pack sizes; 46 grams at 20 Baht and 70 grams at 30 Baht.
“Firstly launched at 7-Eleven convenient stores since mid-February, the product has received tremendous positive feedback from the consumers and is literally swept off the shelves. We are now increasing distribution of the products, ensuring they are available to customers in other channels like retail-wholesale stores, supermarkets and department stores nationwide soon,” added Khanitha.
Get updates about Lay’s on LaysThailand Facebook and the LaysThailand official account on LINE application.