Lay’s Extends Product Line into Extruded Segment, Debuting Two Fun-shaped Snacks to Target Young Consumers

         Lay’s, Thailand’s No. 1 best-selling potato chips, led by VishalKaul, General Manager – Foods (2nd right) and Nitin Bhandari (2nd left), Marketing Director – Foods, both of Pepsi-Cola (Thai) Trading Company Limited, breaks new ground in Thailand’s snack industry by introducing two new fun-shaped snacks called “Lay’s Net” and “Lay’s 3D” for the first time to excite THB 8.6 billion-valued extruded snacks segment. Aimed at targeting young adults, the new products are potato-based snack with great flavors from the Lay’s brand. The launch is supported by an impactful marketing campaign together with a widespread sampling program that will reach 300,000 consumers.

         Mr. Vishal Kaul, General Manager – Foods of Pepsi-Cola (Thai) Trading Company Limited, said, “As the market leader in the salty snack industry, Lay’s never stops introducing innovations and new products to cater consumers’ needs and demands. After two decades of success in the potato chips segment, this year we are expanding the Lay’s portfolio into Thailand’s extruded snack segment, valued up to THB 8.6 billion1 by launching these two new products – Lay’s Net, hexagonal-shaped snacks with seaweed flavor, and Lay’s 3D, a three-dimensional triangle shaped snack with barbecue flavor. With perforated texture, both products are designed to give an intense flavor to satisfy our targeted consumers.”