The Siam Gypsum Industry (Saraburi) Co., Ltd., or GYPSUM TRACHANG, a leading manufacturer of quality gypsum boards, ceiling tiles and accessories in Thailand, has appointed Mr. Chroong Kanjchanapoomi as the General Manager. The appointment is in line with company’s strategy to expand its market leadership and leverage the brand amongst consumers.
The Siam Gypsum Industry (Saraburi) Co., Ltd. was established in 1982 and has led the way in offering innovative gypsum board products in the Thai market. In 2014, the company became part of a joint venture of USG Corporation – the inventor of gypsum boards and a leader in innovative gypsum board products – and Boral Gypsum – the leading construction material in Australia, forming a market leader across Asia, Australasia and the Middle East, called USG Boral. In Thailand, USG Boral is joint venture with Siam Cement Group – one of the most respected and successful Thai companies in building materials, to offer innovative and quality gypsum board products under GYPSUM TRACHANG brand to Thai consumers.
GYPSUM TRACHANG brand has been well-positioned and established in the Thai market for a long time. In the past, its marketing activities have been focused on the B2B segment, but from now on the company would also leverage GYPSUM TRACHANG brand toward B2C or consumers by enhancing awareness and understanding about its quality products under GYPSUM TRACHANG brand. Therefore, the company appointed Mr. Chroong as General Manager because of his expertise in both marketing and management from various industries including FMCG and construction materials. Besides, he has deep expertise on product distribution channels and has been working with local and international companies, which would bring him the strength of international management style and insights to understanding Thai consumers from local companies.
Mr. Chroong has more than 20 years of experience in general management across a wide variety of industries ranging from consumer goods to industrial products and services. Before joining GYPSUM TRACHANG, he began his career with Unilever Thailand and had worked for leading international companies including Coca-Cola International, Shell Thailand, Akzo Nobel Paints, Tesco Lotus, and G4S Secure Solutions