For a fifth year, Fresh Taiwan is exhibiting at STYLE Bangkok Fair in Bangkok, with design brands BLACK TAILORS, Fyber Forma, YEN OBJECT, CELIA & PERAH, Shanpo, Paper Shoot, eguchi toys, bi.du.haev, Shiang Design, YenChen Design Studio. Fresh Taiwan is a multi-dimensional cluster of creative products, featuring everything from coffee sets and tableware, to stationery, fashion accessories, decorations, and much more.
Organized by the Taiwan Ministry of Culture and executed by Taiwan Design Center, the project was launched in 2012 on a mission to elevate the profile of Taiwanese design around the globe. Fresh Taiwan will bring ten outstanding Taiwan brands to the Style Bangkok Fair, one of Bangkok’s premier design and lifestyle events.
“On behalf of Taiwan Design Center, we are grateful that the Fresh Taiwan project is participating at STYLE Bangkok Fair again. Last year, we were highly successful and is widely recognized by the public eyes globally. For this year, we are thrilled to have the opportunity to present ten of our brands which are highly innovative and outstanding exhibition at STYLE Bangkok Fair 2018.” said Ms. Nina Ay, Deputy CEO of Taiwan Design Center.
Guests at the Fresh Taiwan booth included representatives from one of the biggest Thailand life style select shop Room Concept, ODS, Another Story and LOFT, and shopping malls from Siam Paragon, Siam Center, Siam Discovery, Central World, Central Embassy, Emporium, and Emquartier. Major retail and real estate developers Siam Piwat Group, Central Group and The Mall Group also showed interest in purchasing products from and collaboration with Fresh Taiwan brands. Well known Thailand department stores and retailer channels built up in recent years will be leveraged at this year’s event, where the design brands from Taiwan will conduct business matching meetings with Siam Piwat and The Mall. Furthermore, a Cultural Exchange event will be held at the hotel where the Taiwan brands will be introduced to outstanding interior designers, channels, agents, and designers from Thailand. This is Fresh Taiwan’s third international event in 2018, having already exhibited at Ambiente in Frankfurt and NYNOW in New York.
If you’re heading to STYLE Bangkok Fair, don’t miss Fresh Taiwan, Design Hall EH104, Booth No.: WW2,4,6,8 XX1,3,5,7. This year’s special feature is experiencing Taiwan tea and coffee, where you can enjoy a cup of home roasted coffee, or a delicate cup of Longjing tea. The cold drip tea and coffee are infused for 6 hours using the Cold Brew System designed by bi.du.haev.
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New Materials in Design: Keeping Up with Trends in Environmental Protection and Natural Materials
Fyber Formais a new fashion brand that focuses primarily on Tyvek polyethylene fibers for their brand image. The paper-like material combines technology and fashion to strike a perfect balance between function and style. The material is waterproof, environmentally-friendly, non-toxic, and recyclable, and has been making waves throughout the US and Europe.
Black Tailorsimbues new life into leather accessories by integrating architectural concepts into the pieces. The brand is proud to introduce its new Ore series, with hand-made items created from materials such as mica, shale, and quartz. This represents the debut of Black Tailors at the Style event, and they are setting their sights on buyers with their own unique tastes.
Eguchi Toysis all about children. Their designs integrate Montessori educational philosophies, in order to create toys that are made of natural raw materials that are safe and entertaining. Eguchi Toys aims to help children explore the world and develop their creativity. Having established itself in Europe and the US, the brand will now be expanding into Southeast Asian markets.
YenChen Design Studio This year, they are boldly combining plaster with verdigris and applying metal repair techniques to candlesticks, plates, decorations, and other items. Furthermore, they are integrating these innovative technologies into building materials, in order to attract the attention of interior design and architectural firms.
“Customized” Design through the Integration of Technology and Creativity
Paper Shootcreates products that combine paper and cameras, using thick cardboard casings to hold simplified digital camera components. The external appearance of the product can be customized based on holidays, events, scenic sights, child-friendly images, etc. The brand received a great deal of media attention at last year’s event, and expects to achieve similar results this year. The Thai tourist industry will help the world see the beauty of paper products.
Shanpoallows children to assemble stereos with their own hands, having already been well received on crowdfunding platforms in Taiwan and abroad. The brand recognizes the trend towards entertainment experiences among younger generations, and has currently released Moai statue and wild animal versions of their stereos. In the future, they will produce other versions of their products based on cultural trends and market demand.
Conveying Culture through Aesthetics: Delicate Craftsmanship Reveals New Ideas for Life
Celia & Perahcombines Taiwanese manufacturing with German design, and has won many awards such as the Red Dot Design Award. The brand offers audio speakers made from wood, which allows the speakers to fully manifest the unique, warm audio quality of the wood.
As a former winner of the iF Design Award, bi.du.haevhas taken Europe by storm with its minimalist coffee dripper. The exquisite craftsmanship and design have created a coffeemaking implement that is reminiscent of installation art. Furthermore, in recognition of the many tea drinkers worldwide, the brand has produced the Tipa tea set, which represents their continued forays towards becoming a brand of high-quality appliances.
Shiang Design combines local ceramics with innovative designs, in order to preserve the texture and quality of ceramics while adding a decorative touch with glaze. The brand focuses on delicate quality, minimalist designs, and hand-made textures, to create items that are more than just containers; they are also works of art.
Design YxRis a design brand that has established a strong reputation throughout Taiwan and Mainland China, thanks to its outstanding design services. In recent years, it has also released the Yen Object product brand, which examines the hitherto unexplored potential of everyday objects. The Math Series of products represents a reexamination of the aesthetics and proportions in office supplies, and aims to inject beauty into everyday life through exquisite craftsmanship. This is the first time that Design YxR is heading to Bangkok with Fresh Taiwan, in order to bring its unique design philosophies to the Southeast Asian market.
Fresh Taiwan Participating in Style Bangkok for the Fifth Time
The Bangkok International Gift Fair and Bangkok International Houseware Fair (BIG+BIH) was first launched in 1995, and is now in its 45thiteration. It is one of the premier housewares and gift trade fairs among the ASEAN countries, and is held biannually in spring and autumn (April and October) each year. Starting from last year, the BIG+BIH was held jointly with the Bangkok International Fashion Fair and Bangkok International Leather Fair (BIFF & BIL) and the Thailand International Furniture Fair (TIFF) in the form of the STYLE Bangkok Fair. Participants come from all over Europe, the Americas, Australia, and Asia, including the US, Germany, the UK, Australia, France, Japan, Malaysia, Taiwan, Hong Kong, Mainland China, etc. The combination of the three exhibitions represents unprecedented levels of participation and effectiveness.
The past years have brought great success Taiwanese designers, having secured deals with major retailers and corporate buyers. Fresh Taiwan is pedaling for a fifth successful year at STYLE Bangkok Fair with more media exposure and business opportunities than ever before. To find out more, please visit: https://ccimarketing.org.tw/en
Fresh Taiwan at Style Bangkok Fair (BIG+BIH, TIFF, )
Date: 10/17 – 21 (Trading Days: 10/17-19, Public Days: 10/20-21)
Place: Bangkok International Trade & Exhibition Center (BITEC)
Design Hall EH104 Booth: WW2,4,6,8 XX1,3,5,7 (Near the entrance)
| Brand Names | Company | Brand Website | |
| 1 | BLACK TAILORS | BLACK TAILORS Co., Ltd. | www.blacktailors.com |
| 2 | Fyber Forma | STUDIO FORMA CO;LTD | www.fyberforma.com |
| 3 | YEN OBJECT | DESIGN YXR | www.designyxr.com |
| 4 | CELIA & PERAH | EGOS Technology Corp | www.celia-perah.com.tw |
| 5 | Shanpo | Siao Shan Po Life Co., Ltd. | www.littlems.co |
| 6 | Paper Shoot | PAPER SHOOT TECHNOLOGIES CO., Inc. | www.papershoot.com |
| 7 | eguchi toys | Eguchi Co., Ltd. | https://unclesign.com |
| 8 | bi.du.haev | HappinessKey Co. Ltd. | www.biduhaev.com |
| 9 | Shiang Design | Shiang Design Studio | www.shiangdesign.com |
| 10 | YenChen Design Studio | YenchenYawen Studio | www.yenchenyawen.com |