Inthira Chai on-nom

Executive Director

Inthira joins 124 Communications in 1990. She has over 25 years in public relations work for public and private sector. She started her career as a financial and business reporter for Prachachart Dhurakij for 6 years. She played key role as a Financial Adviser in leading the company to work closely with more than 30 IPO clients. Among IPO clients Inthira handles are IRPC, BMCL, Exxon Mobil, GSTEEL, Glow Energy, Samart, Somboon Engineering, Oishi, Thai Beverage, Thai Metal Trade Industry, SNC Formers, Asia Metal, SSI, AOT, Somboon Engineering, Thitikorn, Thai Steel Cable.

Inthira serves major government account, including Stock Exchange Commission, The Ministry of Commerce where she provides strategic consultation for 4 major Departments, the Department of Intellectual Property, Department of Foreign Trade, Department of Trade Negotiation, and the Office of the Permanent Secretary.

Inthira is alumni of Faculty of Liberal Arts, Chulalongkorn University and has received management training with University of Michigan. She also co-authored a book “Tale of the two Kingdoms”, a special Published book in celebration of 111 years of East Asiatic.