Nimitz Modrakee


Founder and CEO of 124 Communications Consulting Co., Ltd., Mr. Nimitz is well recognized as Thailand’s best public relation specialist with in-depth knowledge and experiences in various type of business industry and governmental undertaking. He has 40 years of experience in public relation work and has worked for IBM (Thailand) for 16 years as branch manager, manager of marketing operations, and manager of IBM scientific programs. He specializes in public affair issues, mass communication, crisis management, and policy consulting.

Mr. Nimitz is well connected with Thailand’s policy makers especially with the current administration as well as with social influencer figures. Beside managing public and private clients and handling overall aspect of public relations and communications activities,

Mr. Nimitz has also helped formulate political campaign strategies for the current administration. Mr. Nimitz has counseled a wide array of clients from Telecommunication, Information Technology, Finance and Banking, Energy, Healthcare, Airlines, and Government Agencies. He also gives lectures on marketing and advance communications for postgraduates at Chulalongkorn and Thammasat University, well known leading universities for higher education in Thailand.

He is also an instructor at National Naval Academy as well as serving as a Secretary of the Thai Senate Committee on Environment, a sub-committee on Transportation for the Senate of Thailand.

Mr. Nimitz received a B.Sc degree majoring in physics from the University of Philippines, a Master’s degree in Business Administration from the University of Southern California, and a certificate in Political laws Management from King Prajadhipok’s Institute, Class PLM 10.

Sopawadee Chanthaworn

Managing Director

Ms. Sopawadee was appointed as Managing Director in November 2004. She is the company’s in-house-developed executive who worked her way up from Public Relation and Marketing Communication Specialist to her present position as Managing Director.

Ms. Sopawadee has over 20 years of experience serving clients in Banking and Finance, Real Estate, Lifestyle, Telecommunication, Governments, Transportation, and several other sectors. Ms. Sopawadee obtained her Bachelor’s Degree from Faculty of Liberal Arts, Thammasat University. She went to California State University at Fullerton for her Master’s degree, majoring in Public Relations. She has also attended a number of professional training in Asia, Europe, as well as attending a high level Marketing and Strategic Communications course from Wharton School, University of Pennsylvania.

She is member of 124 Communication’s Board of Directors and Management Committee. She is also a lecturer on Mass Communications at Thailand’s Sri Pratum University.

Inthira Chai on-nom

Executive Director

Ms. Inthira joins 124 Communications in 1990. She has over 20 years in public relations work for public and private sector. She started her career as a financial and business reporter for Prachachart Dhurakij for 6 years. She played key role as a Financial Adviser in leading the company to work closely with more than 30 IPO clients. Among IPO clients Ms. Inthira handles are IRPC, BMCL, GSTEEL, Glow Energy, Samart, Somboon Engineering, Oishi, Thai Beverage, Thai Metal Trade Industry, SNC Formers, Asia Metal, SSI, AOT, Somboon Engineering, Thitikorn, Thai Steel Cable.

Ms. Inthira serves major government account, including Stock Exchange Commission, The Ministry of Commerce where she provides strategic consultation for 4 major Departments, the Department of Intellectual Property, Department of Foreign Trade, Department of Trade Negotiation, and the Office of the Permanent Secretary.

Ms. Inthira is alumni of Faculty of Liberal Arts, Chulalongkorn University and has received management training with University of Michigan. She also co-authored a book “Tale of the two Kingdoms”, a special Published book in celebration of 111 years of East Asiatic.

Thongchai Chansevikul

Chief Strategist

Mr. Thongchai is one of the most respected creative directors in Thailand. He has over 30 years professional experiences in creative industry serving leading international and local communication and media agencies.

Mr. Thongchai work experience includes:

– Creative Group Head – Leo-Burnette Advertising

– Creative Director – Prakit & FCB Advertising

– Regional Creative Director for Lowe World Wide Advertising Company

– President – Creative Explosion Advertising

– Managing Director – BBTV Productions Company and Media of Medias Plc.

– Executive Director – Razorfish & Partner Co., Ltd.

Kanyamas Maleethavornkul

Chief Financial Officer

Kanyamas brings over 25 years of financial administration as well as other management experiences from her tenure with leading local and international corporation. Among them include Minibear Thai, Investment and Securities, and Network Advisory. As a Chief Financial Officer, she leads a team to coordinate with Stock Exchange of Thailand, Securities Exchange Commission, as financial advisor and Underwriters during the IPO process of 124 Communications.

Kanyamas graduated from Faculty of Commerce, Chulalongkorn University and a Master in Business Administration from Xavier University, Ohio, USA.

Harucha Ladavalya

Vice-President, Communications

With over 10 years of experience working for two largest logistics service providers, UPS and TNT where he was Regional Marketing Manager, Harucha leads a business development team to create new media business opportunity as well as providing internal infrastructural support system. Working closely with international media partners, Harucha develops, plans, and implements series of strategic communications outreach program supporting government agencies and large business enterprises.

His clients include consumer goods, food and beverage, modern trade, real estates, and logistics companies.

A native of Chiangmai, Harucha went to Montfort High School, then further his study in the US at California State University at San Bernardino where he obtained a Bachelor’s degree in Business Administration, majoring in Operations Research, and a Master’s degree in Business Administration, majoring in Logistics management. Harucha received the certificate on Crisis Management and a certificate from University of Michigan, Ross School of Business.

Watit Prasomsap

Vice-President, Public Relations Consulting

Mr. Watit joined 124 Communications in 2005 after working with Telephone Organization of Thailand as Marketing Communications Manager for nine years. He spent his earlier time in his career working with Thailand’s leading communications and production companies where he manages radio program, organize events, composing corporate introduction song, and provide voice over for radio spots.

Currently, Mr. Watit serves several large enterprise clients and performed key consultative role in the public sector. Among his clients include Office of the Prime Minister, Thailand Board of Investment, Energy Regulatory Commission of Thailand, Naresuan University, East Water, Irrigation Department, and Airports of Thailand. He is also a guest academic lecturer and speakers for several leading universities in Thailand.

Mr. Watit graduated with a master’s degree in Public Administration from Thammasat University and a Bachelor’s degree in Mass Communications from Chulalongkorn University. He also received a certificate from University of Michigan, Ross School of Business.


Manager – Public Relations

Kristy received her Bachelor’s Degree in French with Honors from Thammasat University (Bangkok, Thailand), and graduated with the Master of Science in Communication from Portland State University (Portland, OR, USA).

Apart from the experience in public relations field, Kristy also has a strong interest/experience in other areas of communication such as strategic planning, integrated marketing communications (IMC), mass media communications, intercultural communication, as well as organizational communication.

Her past and present major clients include American Standard, Electrolux, International Copper Association, MasterCard, Philip Morris, Resorts World Sentosa Singapore, S. Pellegrino (Asia’s 50 Best Restaurants), to name (more than) just a few!