Lay’s, Thailand’s best-selling potato chips by Pepsi-Cola Thai Trading Co., Ltd., a local arm of PepsiCo Inc., is launching salted egg flavored potato chips in Thailand in response to the rising trend of salted egg craze, following the successful launch in Indonesia and China.
Lay’s, Thailand’s No.1 potato chips, represented by Nitin Bhandari (2nd right), Marketing Director – Foods, and Thamas Chumpani (right), Senior Marketing Manager – Lay’s of Pepsi-Cola (Thai) Trading Company Limited, recently received “The Most Powerful Brands of Thailand 2016” Awards from Professor Bundhit Eua-arporn (2nd left), President of Chulalongkorn university, at K-Bank Siam Pic-Ganesha Theater. This is the third consecutive time that the brand has received this prestigious award in snack category.
Lay’s, Thailand’s No. 1 best-selling potato chips, led by VishalKaul, General Manager – Foods (2nd right) and Nitin Bhandari (2nd left), Marketing Director – Foods, both of Pepsi-Cola (Thai) Trading Company Limited, breaks new ground in Thailand’s snack industry by introducing two new fun-shaped snacks called “Lay’s Net” and “Lay’s 3D” for the first time to excite THB 8.6 billion-valued extruded snacks segment. Aimed at targeting young adults, the new products are potato-based snack with great flavors from the Lay’s brand. The launch is supported by an impactful marketing campaign together with a widespread sampling program that will reach 300,000 consumers.